Brand growth and development factors
It is necessary to make relationships based on feelings and logic for brand development and these relationships enrich consumers experiences. Nowadays, marketplace environment has become much more dynamic from the past and consumer purchase behavior easily changes based on market conditions and media influences from a brand to another brand. Two factors which are very important and effective in brand selection that must be evaluated : 1) brand influence on consumers thought and mind that is how people believe and feel about brand, 2) market potential that means determinants as price and availability. We help our customers identify critical factors lead to brand growth and development and customers achieve more success by analyzing and optimizing effects of these factors.