New markets and innovation
Organizations with their brands for achievement must percieve how new products communicate with consumers life and balance between market influencers, changing customers needs and competition trends and conditions by recognizing innovation opportunities accordingly. New markets can be generated through two methods : firstly, moving toward geographical locations that have not been conquered by brand previously and secondly, creating new product category that has adequate potential for business growth. Therefore, market dynamics understanding, consumer behavior and competition perspective in target marketplaces are critical and effective in customers decisions. We meet your reaserch needs for creating innovation opportunities and success achievement in new markets. “Ettelaat-e-Farda” institution helps interested customers for presence and investment in this marketplace through recognizing Iran huge market, it designs and proposes new and innovative solutions that result to market development and brand progress.