Brand growth and development factors

It is necessary to make relationships based on feelings and logic for brand development and these relationships enrich consumers experiences. Nowadays, marketplace environment has become much more dynamic from the past and consumer purchase behavior easily changes based on market conditions and media influences from a brand to another brand. ...

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Consumer perspective

Consumers perspectives and viewpoints recognition learns in what condition products are and this is accomplished through consumer panel that is created by our proficient experts. Research data analysis finds out deeper perception of consumers attitudes and behaviors for discovering how to purchase, finding new products, how to use products, price evaluation and how to encounter with low involvement ...

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Distribution and supply chain network

Creating and developing goods and services distribution network is one of the biggest problems of producers and importers. Traditional distribution networks is not often responsive to business owners needs and it is substantial to establish new network or improve traditional one. It is mentioned that use of online distribution networks and social networks can meet ...

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Media survey and measurement

International reports indicate rapid growth of advertisement in smart phones and also advertisement expenditures in traditional media like radio, television and press reduce significantly, so this trend has changed forecasts of advertisement budgeting structure that had relative stability for many years. Nowadays, smart phones not only to make a call, take photo, play music ...

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New markets and innovation

Organizations with their brands for achievement must percieve how new products communicate with consumers life and balance between market influencers, changing customers needs and competition trends and conditions by recognizing innovation opportunities accordingly. New markets can be generated through two methods : firstly, moving toward geographical locations ...

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Leading and popular brands creation

Leading and popular brands creation is not a simple work and requires accurate understanding of consumer needs, market and competition condition. Also, deep perception of consumer feeling and discovery of brand popularity in order to break consumer intellectual strength in facing with new brand are complicated and troublous works. ...

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Survey operation of organizations

Companies usually confront with numerous problems from internal and external environment during difficult competition periods. Operation process revision is an important and intricate work. Since there is organic relationship between organization departments, every problem penetrates from one division to other division. In a healthy organization, obstacles recognize ...

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