Media and Entertainment
Media and entertainment industry experiences exciting times. Great changes in form and content provide unique features and facilities for marketing researchers. Whatever more media digitize, the more accurate data produce that give broader recognition of audiences’ tastes and desires. Social networks expansion based on content creation and mutual interaction has made new opportunities for identifying consumer emotions and moods that can be used for quantitative and qualitative researches. High social networks audiences growth rate in Iran and comfortable availability of goods and services to these audiences have created new marketplaces that revolutionize marketing and sales atmosphere alongside traditional media. “Ettelaat-e-Farda” institution has valuable experiences in market and media perception in Iran and help interested people in selecting effective media by analyzing audiences centered data and evaluating target audiences tendencies and favorites and popular media and broadcast networks.