According to Forsatnet.Ir Sales-Marketing-Manager, one of the simplest effects of color psychology can be seen in the field of product packaging.
Each brand can have a higher impact on customers by packaging its product in a beautiful way and using appropriate colors. This is why products with the same characteristics in practice are faced with different behaviors by the target audience. This shows the role of color psychology in customer decisions in the best possible way.
The important thing about the impact of color psychology on customers is the need for realism. With color psychology, you can not cover all the weaknesses of your products. So you should try your best to influence your customers and improve your brand with color psychology, as far as it really applies. Otherwise, the effect of color psychology on customers is likely to be lost.
One of the most important parts of digital marketing is having an attractive and popular brand. If you do not have a customer favorite brand, you will never get a chance to attract them. This is very important from the point of view of influencing customers.
According to Forsatnet.Ir Sales-Marketing-Manager, The important point about creating a brand with a high level of continuity is related to the use of appropriate color spectrum. Many businesses do not pay attention to this important point when branding. This is why they always struggle with problems in influencing the target audience. Typically, colors such as yellow and red are used for food brands as well as to attract the attention of a young range of customers. This is more about the range of dark colors to express a sense of confidence. Colors such as blue and green are also used to convey a sense of calm to customers.
Undoubtedly, you should use your personal experience and brand features to choose the main colors for your logo and marketing campaigns. However, the important point here is to pay attention to the importance of colors in the branding process.